Marketing strategy has been revolutionized by the rise of social networks, real-time tools like Twitter and Facebook, user-generated content (e.g., blogging) and a shift in consumer attention to new media. Old paradigms of word of mouth marketing, viral strategy, consumer targeting, brand and reputation management are being radically altered for this business 2.0 phenomenon. The course will address key strategic and tactical aspects of social media marketing, using examples and techniques from corporations, election campaigns, and recent startups. The strategic themes focus on the business case for using various social media approaches and examples of successes and failures. The tactical aspects will introduce participants to the capabilities and uses of individual technologies through case examples and hands-on exercises.
Faculty: Dr. David Godes
Panelist on the Oct 2010 Session:
Panelist: Shashi Bellamkonda, Director Social Media, Network Solutions
Panelist: Rohit Bhargava, SVP Ogilvy/Author
Panelist: Teddy Goff, AVP, Blue State Digital
Panelist: Peter LaMotte (President), GeniusRocket (cc) Shashi Bellamkonda www.shashi.name Social Media Swami Network Solutions Please credit as above if using this picture